Easy open lid enhances ease of use
Easy open lid enhances ease of useChina food industry analyst Zhu Danpeng said that at present, many brands of bottled beer have launched easy-open lids. The cost of this design is relatively high.
Therefore, the mid-to-high-end product lines of general brands have designed easy-open lids, and the mid- and low-end product lines still use the previous design.
In addition, the design of the easy-open lid enhances the sense of use and is also a differentiated advantage of the brand. The added value of the brand is higher,
so the price is higher.
"On the one hand, this design enhances the convenience of use; on the other hand, it enhances the sense of pleasure in the consumption process." Zhu Danpeng
pointed out that this is the core demand of the industry to continuously match and meet the new generation of consumers, and the consumer side is forced Performance
of innovation, iteration, and upgrade on the industrial side.